Overview
Marketed under the FTX brand, we are a Kolkata-based company, driven by the passion to offer pocket-friendly products to feed the aspiring Indian’s hunger for fashion.
We carefully curate our products as per the tastes and buying power of the growing fashion-conscious middle-class segment in Tier 2 and 3 towns.
Our target audience is the Indian youth (below 30 years) that feature in the Rs 20,000 – 50,000 per month income group.
Our products pricing is simply unbelievable… Rs 89 – Rs 500
More than 95% of our products are in this price range. It is the prefect price range which grabs the eyeballs of our target audience. It satiates their yearning for in-vogue fashion apparel without burning a hole in their pocket.
Under the dynamic leadership of Mr Sailesh Agarwal, our energetic team of professionals have been creating ripples and we are all set to ride the ever-growing waves of demand. Our prices and products set us apart.
Business Model
DESIGN STRENGTH
Our team of expert designers craft innovative designs and also draw inspiration from designs that are in vogue with the well-heeled.
ASSET-LIGHT ORGANISATION
Our garment manufacturing is outsourced to reliable vendors who never compromise quality.
FOCUS ON QUALITY
We have a zero-tolerance policy in terms of quality. Our Quality management team strictly monitors product quality and packaging at our vendor units and warehouses.
MULTI-PLATFORM PRESENCE
We sell our products through multiple online platforms. Our reach is amplified, while market costs are optimised.
Presence
Our 4000+ SKUs are available on all leading click-convenience marketplaces.
We have delivered products to more than 15,000+ pin codes across the country.
In addition to online platforms, we market our products through diverse channels, allowing us to address the large and growing Indian populous. Our marketing channels include:
LARGE FORMAT STORES
EXPORTS
B2B CHANNELS
B2B CHANNELS
B2B WHOLESALE
OWN BRAND
OWN BRAND
OWN BRANDS
OTHER BRANDS
OTHER BRANDS
Edge
UNDERSTANDING
Understanding of consumer sentiment because we are closely working with India’s leading corporates and hypermarkets.
EXPERIENCE
Well-experienced and highly energetic team that promises an exciting journey.
SPEED
One of the fastest product launch cycles in the industry.
RELIABILITY
Dedicated, experienced and well-diversified suppliers.
FLEXIBILITY
Capex light business model provides product and strategy flexibility.
Management
Sailesh Agarwal
Sailesh graduated from Kolkata and started his career in Mumbai at his family’s fabric manufacturing business. He gained immense knowledge and hands-on experience by working in every department such as weaving, grey checking, fabric dyeing & processing, sales and marketing among others. He then set up a fabric manufacturing and trading enterprise which went on to emerge as a fabric supplier to hypermarkets, including Reliance Retail, Big Bazaar, Spencers and Vishal Mega Mart. Backed by his experience and knowledge of working with large retailers, Sailesh embarked on the ambitious journey of creating his own brand, FTX, in 2020, to cater to the country’s middle class. In just three years, the Company grew in leaps and bounds, covering considerable ground by establishing its presence across large online platforms.
Sourav Agarwal
A B. Com Graduate, Sourav joined his father’s business of trading plastic granules in 2008 where he gained rich insights into the finer nuances of business strategy and operations management, supply chain and people management. In 2016, he became a partner in the Company. Sourav spearheads critical operations such as production process, raw material purchase and offline marketing of the brand.
Message
We are primarily catering to the needs of the fashion-hungry youth. This is a huge market with good purchasing power and stays updated on the latest fashion trends by spending loads of time on the mobile. Credible reports say that over 77% of young India spends most of its time watching short videos… and about 60% of young India’s purchase decisions are influenced by short videos and social media. Having established ourselves in the men’s wear segment, we are readying to step into the women’s and kid’s wear segments in the immediate future. We will, over the medium term, become a house of brands for the mid-segment market, covering men’s + women’s + kid’s categories, making fast fashion accessible to middle-class Indians in their budget and right at their doorstep, maintaining the feel-good sentiment of buying a brand.